Our campaign for Leaders for Climate Action
Leaders for Climate Action is a non-profit organisation created by startup leaders who, with their companies, take climate action and signal policy makers that the new economy is ready for stronger political climate action. In 2021 we created the Time for Climate Action campaign for LFCA and developed branding and films to help spread the message. The campaign has now gone through its second year and the results are impressive.
It was the perfect campaign message across the many goals:
- It's an urgent message and we needed people to start acting immediately
- The idea was to give simple actions that can have a big impact -and could be compared to everyday tasks
- With our business focus we could encourage companies to commit employee time to take action
- The brand structure of the organisation was maintained - from Leaders to Time
What did we do for LFCA?
We developed the overarching campaign strategy, branding, concepts for the website and campaign films. You can see the work in our case study here.
What were the results?
With over 200 company partners the campaign reached over 24 million people, the campaign page had 200,000 visits and over 13,000 climate actions were completed,
You can see the complete first year results from LFCA at www.lfca.earth/tfca-impact/